Jo-hs
A virtual extension of a physical exhibition: Apples and Frostbites, by Morten Slettemeås.
The project
A navigable virtual exhibition for JO-HS Gallery that extends into digital space the physical show Apples and Frostbites, by Norwegian painter Morten Slettemeås.
The goal was an online exhibition that kept the feeling of the physical space and gave direct access to every work.
What we did
Walk the exhibition
The exhibition
Apples and Frostbites was Morten Slettemeås's first exhibition with the gallery. The works explore the uneasy relationship between beauty and vulnerability in nature, drawing on his childhood in Gvarv, a region of Norway known for its apple orchards.
The show alternates figurative and abstract painting and reflects on the changing seasons, memory and the emotional force of landscape. The apple works as both symbol and atmospheric motif: abundance, change and the balance between vitality and exposure.
From physical to virtual space
The virtual space was built to reproduce the flow of the physical exhibition while opening it to anywhere in the world. Every work links to high-resolution images and its details without leaving the tour.
Every work, one click away
Every work is mapped and labeled within the space. Visitors can click on each one, open its own page and see detailed images and context.
It brings together an immersive experience and the access of a catalogue.
Morten Slettemeås
Born in 1975 in Gvarv, Norway. Lives and works in Oslo.
An exhibition that stays open
A digital exhibition extends the life of the physical show, broadens its international reach, combines catalogue functions with an immersive experience and gives the gallery infrastructure that can grow.
The model can be reused for future exhibitions with very few changes.